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Branding - Companies that are doing it right
Best Global Brands Report 2015 In 2015 Interbrand released their 15th annual Best Global Brands Report. For the 3rd year in a row Apple took the number 1 spot. The software giants knocked Coca - Cola of the number 1 spot in 2013 after 13 consecutive years at the top. Technology’s dominance in today’s business world is reinforced further by Google continuing to hold its place at number 2. In fact, in 2014 there was 4 technology companies in the top 10! When compiling this