"Do I need a mobile friendly website?", have you asked yourself this question?
Times have changed, smartphones and mobile devices are becoming the preferred method of internet access. Customers are increasingly going mobile and they are more than likely viewing your website on the go.
If your website is mobile friendly you are allowing your customers to contact you for your product or services anytime anywhere. Mobile friendly websites are vital to business success!
1. Improved User Experience
Everyone knows what it's like when your friends just sent a link through email or text and when we try to open it on our mobile devices it's just a jumbled pile of rubbish. If your website does this it will kill any chance of that visitor becoming a customer.
2. Increased Average Time on Site
With everything online it's all about time, there's a limited time to capture a visitor's attention. When users are accessing the website through a mobile device this is even more the case because users tend to be out and on the go. If a visitor is able to look through the site with ease and the content is mobile friendly you increase the chance of converting the visitors to customers.
3. Faster Web Speed
Speed is as important as time is limited. A website which isn't mobile optimised will be very slow on a mobile device or not load at all. Whereas a mobile website will load quickly as the code is compatible on mobile devices. To prove the point, studies show mobile website users will abandon a page if they have to wait more than 6-10 seconds.
4. Improved Mobile SEO
We are all slaves to google and i'm sure most of us use it daily. Google is the largest search engine and will penalize you if your web page isn't available on a mobile device. Google knows that a computer isn't needed to browse the internet although many sites continue to use content which doesn't work well on mobile devices. This matters because if a website isn't mobile friendly google will recognise this and is less likely to display is as a appropriate search result.
It is recommended by google to build sites as responsive, if not they prefer the business make a separate HTML website to serve mobile users. This will increase the likelihood your site will rank higher in google mobile search results.
5. More Searches on Mobile Devices rather Than Computers
In May 2015, Google stated, “In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Businesses should ensure their websites are catering their site design and message to mobile device users. By not catering the website essentially you are removing your business from the competition online.
6. Mobile Beats Desktop Shopping Activity
Shopping online using a smartphone or mobile device is becoming a much more popular method. The Guardian have said “52% visits to online retail websites were from mobile devices and 36% purchases were made from them.”
If you have a mobile friendly e-commerce website it will allow customers to buy your products and services quickly and easily.